Lineage Corporation manufactures and exports premium furniture to international buyers. Their catalogue is the sales pitch — but it was previously trapped in PDFs sent over email, which meant every enquiry started with a file attachment rather than a web page.
The Challenge
Export buyers evaluate suppliers before they ever make contact. They want to see range, build quality and scale quickly, usually on a phone, often on a slow connection from another timezone.
The existing setup worked against all three:
- The catalogue lived in downloadable documents, so nothing was indexable by search engines
- There was no single page a buyer could be linked to from an email or a trade directory
- Product photography was heavy and unoptimised, which hurt load time on mobile
What We Built
A marketing site built around the catalogue rather than around the company profile.
Catalogue-first structure
Products are the primary navigation, not a sub-page. Each category has its own landing section with real photography, so a buyer can assess range in a single scroll instead of opening a file.
Enquiry path on every screen
The contact route follows the buyer down the page. Rather than a single form at the bottom, the enquiry call to action sits with the products it relates to, so intent is captured where it forms.
Performance on export-market connections
All imagery is served through responsive, modern-format assets sized per breakpoint. The build is statically rendered, so the first paint does not wait on a server round trip.
Technology
The site is built on Next.js and React, styled with Tailwind CSS, and deployed as a static build behind a CDN.
- Statically pre-rendered pages for fast, cacheable delivery
- Responsive image pipeline with per-breakpoint sizing
- Semantic HTML with structured data for organisation and product context
- Mobile-first layouts tested from 320px upward
Results
Lineage now has a single canonical URL to point buyers, directories and campaigns at — and a catalogue that search engines can actually read.
The catalogue is no longer an attachment. It is the website.
